The latest Gold Star Pro update introduces powerful new analytics tools, offering users a detailed look into their social media performance on Facebook and Instagram. With these new features, you can easily monitor engagement, reach, audience demographics, and much more—all in one place. Here’s how to make the most of these tools to maximize your social media success.

Key Features of the New Social Media Analytics

1. Comprehensive Social Media Insights

Gain a complete overview of your social performance with detailed metrics:

• Metrics Tracked: View total posts, likes, comments, followers, impressions, and reach across Facebook and Instagram.

• Visual Performance Trends: Access an interactive graph to track post trends and weekly performance changes, helping you identify what works best for your audience.

  

2. Engagement Breakdown by Platform

Identify where your content resonates most with your audience:

• Engagement Data: Check likes, comments, and shares individually for each platform.

• Platform Comparison: Understand which platform generates higher engagement, helping you adjust your content strategy accordingly.

3. Impressions and Post Reach Insights

Learn more about how your posts are distributed and viewed:

• Impressions Tracking: Monitor the number of times your posts are displayed on users' screens, giving you a better idea of your content’s visibility.

• Post Reach: Measure the extent of your content's spread, showing you how many unique users have seen your posts and where you’re seeing the most reach.

  

4. Gender and Age Demographics

Optimize content for your specific audience with in-depth demographic insights:

• Gender Breakdown: Discover the distribution of your audience by gender, allowing for more targeted content strategies.

• Age Range Insights: Explore the age groups that engage most with your content, helping you craft messages that resonate with key demographics.

  

Essential Alerts for Continuous Access

Gold Star Pro's new update includes real-time reauthentication alerts, keeping you notified if any connected accounts require permissions updates to continue accessing analytics data. With this feature, you can ensure uninterrupted access to your latest insights and stay on top of all engagement metrics.

How to Use the Social Planner Analytics Dashboard

Step 1: Log in to your Gold Star Pro account and navigate to the Social Planner Analytics section.

Step 2: Select the connected Facebook or Instagram account you’d like to analyze.

Step 3: Use the graph and metric trackers to view daily, weekly, or monthly statistics, depending on your needs.

• Daily Trends: Review how each post performs on a day-by-day basis to identify spikes or trends.

• Weekly Summary: Access a weekly summary of posts, impressions, reach, and engagement levels.

• Top Performing Posts: See a summary of your highest-performing content based on likes, comments, and shares.

Step 4: Adjust your social media strategy using insights from demographics, platform-specific engagement, and reach metrics.

Ahead: Expanding Platform Support

Gold Star Pro is already working to integrate analytics for additional platforms such as LinkedIn, TikTok, YouTube, and Pinterest. This upcoming support will allow for even broader insights across your social media presence, enabling a more holistic approach to social performance analysis.

With these new analytics capabilities in Gold Star Pro, you have all the tools you need to create more effective, targeted social media strategies that drive engagement and growth. Dive into the insights, adjust your strategy, and watch your social presence flourish.