Content AI just received a significant upgrade—your brand’s personality now drives the way content is created. This latest enhancement brings deeper personalization through your Brand Voice settings, resulting in content that truly aligns with your messaging and purpose.

Here’s how the new Brand Voice integration works and how to get started with it:

What’s New in Content AI

1. Brand Voice Toggle

• You can now turn Brand Voice on or off directly from the Content AI window.

• It's enabled by default when a Brand Voice is already set up.

2. Smart Autofill for Writing Tone

• With Brand Voice active, the Writing Tone field is automatically filled in based on your selected Brand Voice.

• No need to manually input tone every time.

3. Silent Influence of Metadata

• Behind the scenes, metadata such as:

  • Target Audience

  • Call to Action

  • Brand Purpose

  • Values

  • Brand Promise
    are used to shape how AI generates your content, without requiring manual input.

4. Brand Voice Selector Dropdown

• Easily switch between saved Brand Voice profiles.

• Your default Brand Voice is auto-selected for faster workflow.

5. Custom Overrides Available

• Need to adjust the tone for a particular piece?

• You can manually override the tone and other fields, and the system will prioritize your custom inputs.

6. Preview Brand Voice Details

• Want to know what’s included in a specific Brand Voice?

• Use the preview option to view key attributes before making your selection.

7. Tooltips for Guidance

• Tooltips throughout the interface offer real-time tips and explanations on how your brand parameters are being used in content creation.

Why This Update Matters

This change doesn’t just streamline your content creation—it brings authenticity and consistency to everything you write. Whether you’re crafting a social post, building an email, or writing for your site, the AI works in harmony with your brand’s voice and values.

Benefits include:

• Stronger brand alignment

• More targeted messaging

• Less manual editing

• Faster turnaround for quality content

Where You’ll See These Features

The new Brand Voice capabilities are available across all modules that support Content AI, including:

• Social Planner

• Blogs

• Email Builder

• Funnels & Websites

How to Start Using It

Step-by-Step:

1. Navigate to any Content AI-enabled module.

2. Click to generate content.

3. Confirm that Brand Voice toggle is ON.

4. Choose or preview your Brand Voice from the dropdown.

5. Let Content AI autofill tone and silently use your brand metadata.

6. Make any manual tweaks if needed.

7. Generate your content and publish.

If you haven’t set up a Brand Voice yet, you’ll be prompted with a quick setup call-to-action to get started.