See where your visitors are really coming from — and how each channel performs.

How It Works

The new Traffic Source Analytics dashboard gives you a clear, side-by-side view of how people are finding your site.
Compare Paid, Organic, Direct, Referral, and Other channels — all in one place.

You can:

• Pick a specific date range to track performance over time

• Hover over stacked bars for exact numbers per channel

• Click any date to drill deeper into that day’s traffic trends

• Filter by channel to isolate and study your top performers

This layout makes it simple to spot which channels are actually driving growth and where you might be overspending.

Why This Matters

Marketing decisions get easier when your data finally makes sense.

• Attribute performance: Understand which traffic sources deliver the strongest results.

• Spot trends fast: Daily visuals show changes in traffic flow and seasonality at a glance.

• Align teams: Everyone — from marketers to business owners — can use the same view to make smarter decisions.

Whether you’re managing paid ads, content, or organic SEO — this update brings all your insights into one clean dashboard.

Use Cases

• Agencies: Prove ROI by showing clients exactly which traffic channels deliver.

• Small businesses: Identify what’s working before scaling spend.

• Marketing teams: Share data across departments for better alignment.