Managing your social media strategy just got a boost with LinkedIn statistics now integrated into the social planner. Whether you're tracking engagement or post impressions, this addition provides the tools to refine your LinkedIn marketing efforts. Here's everything you need to know to get started.

Key Features of LinkedIn Analytics

With the latest update, you can now track:

• Engagement Metrics: Measure likes, comments, and overall engagement on your LinkedIn posts.

• Impressions and Reach: Analyze how many people are seeing your content and its visibility over time.

• Top Posts: Identify your best-performing posts for further optimization.

Please note that these metrics are available at the page level, as LinkedIn’s API does not provide statistics for personal profiles. Demographic data is also unavailable, but the actionable engagement stats more than make up for it.

How to Access LinkedIn Statistics

1. Navigate to the Social Planner: Open the social planner in your dashboard.

2. Locate the Statistics Section: You'll find LinkedIn stats added alongside Facebook and Instagram metrics.

3. Review Engagement Data: Browse through impressions, likes, and comments to gauge your LinkedIn performance.

4. Check Top Posts: Scroll to see which posts resonate most with your audience.

What’s Coming Next

This is just the beginning! The team is working to add more platforms to the social planner statistics page. Future updates may include YouTube, Pinterest, Google Business Profiles, and TikTok.

Stay tuned as new features roll out, providing even more insights across your favorite platforms.

Start leveraging LinkedIn analytics today to refine your content strategy and grow your brand presence!