A well-defined Brand Voice ensures that your brand’s communication remains consistent, recognizable, and aligned with your core values. Whether you're generating content or interacting with your audience, having a Brand Voice in place helps tailor messaging that reflects your brand identity across every platform.

What Is Brand Voice?

Brand Voice is your brand’s communication blueprint. It guides how your business sounds, what it stands for, and what tone it uses when connecting with your audience. This includes:

• Business Information: Core facts about your company.

• Brand Values: The foundational principles and beliefs your brand is built on.

• Tone and Style: Guidelines that define how your brand speaks and presents itself.

• Intended CTAs: The specific actions you want your audience to take after engaging with your content.

With Brand Voice, you ensure that everything your team and tools produce feels like it came from the same place—your brand.

Why Use Brand Voice?

Implementing a Brand Voice offers several strategic benefits:

• Customization: Shape the platform to mirror your brand's distinct tone and identity.

• AI Alignment: Equip Content AI with your brand's voice so it generates content that feels like it's written by your team.

• Consistency: Keep your messaging unified across emails, posts, ads, and more.

• Deeper Brand Connection: Helps tailor the platform to resonate more strongly with your brand’s culture and audience expectations.

How to Create a Brand Voice

Setting up your Brand Voice in the system is simple and quick. Just follow these steps:

1. Navigate to:
   Marketing → Brand Boards

2. Click on:
   Create New Brand Voice

3. Select Option:
   Choose Start from Scratch to enter your brand details manually.

4. Fill in the Form:
   Provide the following information:

   • Business name and description

   • Key brand values

   • Preferred tone and style

   • Desired call-to-action behavior

5. Click Save:
   This saves your Brand Voice so it can be reused across the platform.

6. Set as Default (Optional):
   Click the three-dot menu on your Brand Voice to set it as the default for future content.

Benefits of Defining Your Brand Voice

Using the Brand Voice feature isn't just about style—it’s about strategy. Here’s how it helps:

• Efficiency: No need to re-explain tone and brand values every time you create content.

• Alignment: Keeps all communications in sync with your identity, no matter who’s writing.

• Improved AI Output: Content AI understands your tone and produces better, more brand-aligned messaging.

You can now select your Brand Voice directly from the tone dropdown in the Content AI modal.