The latest release from Gold Star Pro introduces an innovative feature that makes email targeting easier than ever: Pre-Built Segments. With these ready-made groups, marketers can instantly direct their campaigns toward different levels of contact engagement, improving relevancy, boosting retention, and avoiding wasted outreach to disengaged users. Here’s how to leverage this powerful new tool in your next email campaign.

Why Pre-Built Segments Matter

With Pre-Built Segments, targeting is more streamlined and effective. This feature addresses the challenge of reaching the right audience by automatically grouping contacts based on their recent interactions with your campaigns. Key benefits include:

• Targeted Messaging: Easily tailor your messages to those who are most engaged.

• Customer Retention: Design re-engagement campaigns for contacts at risk of churn.

• Cost Efficiency: Save resources by limiting emails to interested contacts only.

Step-by-Step Guide to Using Pre-Built Segments in Gold Star Pro

To use Pre-Built Segments, follow these steps:

1. Access the Email Marketing Tool

   • Go to Email Marketing in your Gold Star Pro dashboard.

   • Select Campaigns to start a new email campaign or open an existing one.

2. Create Your Campaign

   • Start setting up your campaign, including your email content and design.

   • Move to the Send or Schedule screen once your content is ready.

3. Select “Pre-Built Segments” for Targeting

   • In the Recipient List section, look for the option to choose Pre-Built Segments.

   • A drop-down menu will appear, displaying several options for pre-defined segments.

4. Choose the Most Relevant Segment

   • Select from the following segment options based on your campaign goals:

     • Contacts engaged within the last 7, 30, or 60 days

     • Contacts who interacted with your last 5 email campaigns

     • Contacts who did not interact with your last 5 email campaigns

   These segments automatically group contacts who have opened or clicked on previous emails, whether they were sent through workflows, bulk actions, or as part of previous email campaigns.

   

5. Send or Schedule Your Campaign

   • Once you’ve selected the ideal segment, proceed to send or schedule your campaign.

   • Keep in mind that segmentation is finalized at the time of scheduling, so make adjustments accordingly.

Tips for Optimizing Your Campaigns with Pre-Built Segments

Here are a few strategic pointers for making the most of Pre-Built Segments:

• Engagement Campaigns: Use segments of recently engaged contacts to share special offers, product updates, or newsletters. These contacts are more likely to respond positively to content, helping boost click-through rates and conversions.

• Re-Engagement Campaigns: Target users who haven’t interacted recently with reminders, exclusive discounts, or win-back offers. This can help reduce churn and re-establish connections with disengaged customers.

• Resource Management: Avoid sending unnecessary emails to uninterested contacts by limiting campaigns to segments with recent engagement. This not only conserves resources but also helps reduce unsubscribe rates by maintaining a more targeted approach.

Gold Star Pro’s Pre-Built Segments bring a new level of sophistication to email marketing, helping you create campaigns that are both efficient and highly effective. Whether you’re aiming to engage loyal customers or re-capture those on the verge of churning, this feature ensures every message reaches the right audience.