Setting up Ad Manager is a crucial step for agencies and their sub-accounts. This guide walks you through the process of subscribing to Ad Manager, handling payments, and connecting Google to get started with campaign creation.

Step 1: Enabling Permissions for Ad Manager

Before a sub-account can subscribe to Ad Manager, the agency must grant the necessary permissions to the appropriate team members.

• Go to Settings > Teams

• Select the team member and click Edit Permissions

• Under Roles and Permissions, enable the checkbox for Ad Manager

Once this is done, the user can proceed with the subscription.

Step 2: Subscribing to Ad Manager

To subscribe, the user needs to:

1. Navigate to the specific Sub-Account

2. Go to Marketing > Ad Manager

3. Click on Activate Ad Manager

When the client purchases Ad Manager, a subscription is created between their payment method and the agency’s Stripe account.

Payment Details:

• The subscription fee is charged monthly.

• Agencies collect payment from sub-accounts for Ad Manager usage.

• Individual campaign costs are charged separately from the user’s card linked to their Meta Ad account.

Step 3: Connecting Google to Ad Manager

Once the subscription is active, connecting Google to Ad Manager is essential for running Google Ads campaigns.

How to Connect Google:

1. Click Connect Google in Ad Manager.

2. Select the Google email address to be linked.

3. Allow all required permissions for a seamless connection.

4. Once connected, select the appropriate Google Ad account from the dropdown list.

After completing these steps, users can begin creating Google campaigns by clicking Get Started.

With these steps completed, Ad Manager is fully set up and ready for campaign management!