Carousel Ads have arrived in Gold Star Pro’s Ad Manager, a highly requested addition that allows users to create more dynamic and engaging ad campaigns. This feature lets you include multiple images or videos within a single ad, offering viewers a swipeable format that’s particularly mobile-friendly. Read on to learn how to get started and make the most of this engaging ad format.

Setting Up Carousel Ads in Gold Star Pro

Creating a Carousel ad in Gold Star Pro is a simple and intuitive process, but it comes with powerful options that help you get creative with your campaigns. Below is a step-by-step guide to ensure you make the most out of Carousel ads.

1. Start a New Campaign in Ad Manager

• Open Gold Star Pro’s Ad Manager and begin the campaign creation process.

• Proceed through the initial steps as you would for any new campaign.

2. Choose Carousel in Ad Content Media Options

• Within the Ad Content section of campaign creation, locate the media type sub-section.

• Select Carousel as your preferred media option. This opens up the option to add multiple images or videos (up to 10 items per campaign).

Adding and Customizing Media for Carousel Ads

3. Upload Multiple Media Files

• Click on the Upload Media button to access your media library.

• Choose the images or videos you wish to include in your Carousel ad, selecting multiple files if desired, and click Insert Files to upload them to the campaign.

4. Arrange Media and Add Headlines

• Once uploaded, you can reorder each image or video by dragging them into the desired sequence.

• For each image or video, add a unique headline. This is a required field to ensure each carousel item is complete and ready for publishing.

• Each image/video also has its own description section to further customize each piece of media in your ad.

5. Preview Your Carousel Ad

• As you arrange and customize each image/video, view a real-time preview in the Preview Section. This allows you to see exactly how your Carousel ad will appear to users.

• By selecting any image in the preview, you can inspect it for headline accuracy and ensure descriptions are optimized for impact.

Finalizing and Publishing Your Carousel Ad

6. Review and Publish

• In the Review and Publish step, scroll to the Ad Content > Media section to review all media that will be part of the campaign.

• Check for any missing headlines, incorrect order, or other details before publishing. This is your final chance to make adjustments and ensure everything is set up perfectly.

7. Publish the Campaign

• Once you’ve completed the review, publish your campaign, and your new Carousel ad will be live, ready to engage your audience!

Why Carousel Ads Matter for Your Strategy

Implementing Carousel Ads can significantly benefit your advertising strategy in several ways:

• Enhanced Engagement: The interactive nature of Carousel ads encourages viewers to swipe through multiple images, making the experience more engaging and memorable.

• Higher Click-Through Rates (CTR): Offering more options in a single ad unit can lead to increased clicks, as viewers can choose the specific image or product that interests them.

• Mobile Optimization: Carousel ads are designed with mobile users in mind, fitting seamlessly into the swipe-centric navigation of mobile devices.

• Cost Efficiency: Showcasing multiple products or services in one ad can reduce your cost per click, making it a budget-friendly option for expanding reach.

Summary

With the addition of Carousel Ads, Gold Star Pro’s Ad Manager equips you with a versatile tool to improve ad engagement and effectiveness. By following the steps above, you can create ads that are visually compelling, mobile-friendly, and optimized for higher click-through rates. Start exploring Carousel ads today to elevate your campaign strategy and reach your audience in a more dynamic way.